Campus Bet

Google is planning a campus.

So did Atari (whereupon they tanked). So did Sun (twice, ditto). So did Apple, 3Com, SGI . . . all of these folks and more built corporate campuses in Silly Valley and then God slammed them down for the sin of pride. Or something like that.

Maybe when companies reach the stage where they say, “We should have a campus,” they already have problems, and that building the ediface only magnifies them. Maybe the campus defocuses people from necessary work. Maybe growth is just hard. Maybe it’s divine retribution. I really don’t know.

Anyway . . . sell Google short?

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