In 1992 the Newton group at Apple was in a small, unmarked building a mile off-campus on Bubb Road. It was a pretty good location for a project that was secretive and needed isolation from the rabble on the main campus; while we didn’t have any special card locks on our doors, and any Apple employee could come by, the distance kept random people from coming over and let us work in peace.
Newton was one of John Sculley’s favorite projects, and that’s probably one of the reasons we were the first (or maybe second) group to move into the new Infinite Loop campus that Apple had started building near 280. They had nearly finished Building One, and we moved into it around the beginning of December. I remember it raining a lot.
The building wasn’t /entirely/ finished, and there were pieces of it that were new and mysterious. The fire alarm system kept going off, for instance. Some of this was teething trouble and bad sensors, but rumor had it that the construction crews were hitting the alarm because they were frustrated at having to work around the Apple employees who had just moved in. The alarm system triggered the dramatic closing of some big fire doors, the kind you might find in a “that’s no moon” kind of battle station. It was pretty cool the first few times, but after about the tenth twice-daily “accidental alarm” trip it got somewhat tiresome.
And there was a mysterious button near the bathrooms on our floor. Just a metal plate with a little round, black button in its center. No sign or indication about what might happen when you pressed it, and nothing seemed to happen if you /did/ have the courage to press it.
Nearly everyone in Newton was working crazy hours at this point; eighty hour weeks were pretty common. While the end wasn’t in sight, we were making good progress on some hard problems. Well, handwriting recognition was still a big bet, and there were a lot of issues around memory footprint and storage, and the development environment was behind, and the language the applications would be written in was still being designed, and PCMCIA card support was rocky, and IR and faxing were flaky, and the built-in applications were still in a lot of flux, not to mention gesture recognition, shape drawing and sound, and battery life, and ROM space, and how we were going to patch ROMs with only a 20K budget of RAM. But aside from those issues, and a few other things (like the schedule), the project was going okay.
Meanwhile at home, I’d purchased a new Sony CDROM drive for my PC so that I could install the newly released Yggdrasil Linux (as if I had any time to do this, but hey). The drive came with a little sheet of sticky labels that you were supposed to apply to the drive’s bezel; there were a couple of arrows, some labels with “pause”, “play”, “eject” and “stop”, and a bunch of digits and letters. These looked very professional and were backed with wonderfully strong adhesive; someone at Sony wasn’t messing around. It seemed a shame to waste the sheet, so I put the labels in my pocket one morning and headed to work.
Around 10 or 11 that night I was wandering around waiting for a build to finish when I happened to pass by that mysterious button near the bathrooms. I looked around, and was alone in the hallway. I carefully peeled off a couple of the CDROM stickers and placed the “Eject” sticky and one of the arrows over the button.
It looked really official and imposing. I didn’t expect them to last more than a couple of days before some building manager or construction worker would see it, tear the stickers off and put up a real sign. But in the mean time, giving people a little more mystery seemed like fun.
I don’t know who first spotted my mini prank, but over the next few months people would have casual conversations about that button. “What does the ‘Eject button’ do?” / “I pressed it but nothing happened.” Going to the bathroom became “Visiting the Eject Button.” It came up a few times in meetings. What did it do? Did it actually eject anything? That seemed a little scary. There wasn’t any sound, how could that be?
Now that it had a name, it seemed that people were even /more/ puzzled by that button. I kept my mouth shut, except for a couple of friends.
More months passed. We shipped the Newton (a few months too early, in my opinion) and moved to another building in Infinite loop. About a year later I left Apple to join a start-up run by some other ex-Newton people. Eventually Newton was canceled by Steve, and people went their separate ways. I’ve worked with a number of ex-Newton folks over the years, at other companies. They’re good people.
A couple of days ago, one of my ex-cow-orkers emailed me this photo.
Ha. Over 20 years later, the Eject Button is still there. I had no idea it would last so long.
I wonder if Steve ever pressed that button, or wondered what it did?
(To clear up the mystery: The Eject Button turns on the after-hours air conditioning for a while. The contractors building the campus hadn’t bothered to label it, so I did it for them 🙂 Those of you still at Infinite Loop who had no idea what that button does, now you know. Nice job on the MacBook Pro, by the way; I rarely bother to get my Windows laptop out these days).