More money after bad

Sun’s going to spend half a billion bucks on a “Java Inside” marketing campaign. One goal is to boost its developer mindshare from 3 million or so to 10 million.

Just my opinion, but: Maybe they’d be better off spending that money on a decent development environment. Nothing that I’ve ever used for Java development worked very well, it all boiled down to printf-debugging when the project got too large or too complex for the wimpy IDE environments to handle. (Oh, the IDEs always had promise, but ultimately they always fell down at some point).

Yeah, I’d love to be surrounded by a hyped-up Java media blitz while I’m using 1960s debugging techniques…

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